SKIN CARE AND CUSTOMER LOYALTY These days, it’s difficult to maintain customer loyalty where skin care products are concerned. You make an investment in the products from a big brand to add revenue to your practice or spa, then you recommend and sell them to your clients, only to find out that they have gone to sites like Amazon to buy more (for far less…
SKIN CARE: THE TRUTH ABOUT SULFATES Sulfate-free foaming facial cleansers for hair and skin have become increasingly popular within the last several years. And while sulfates do NOT cause cancer (despite unfounded rumors), they are a detergent and can be overly drying for some skin types. Sulfates, such as sodium lauryl sulfate (also known as SLS) and its chemical relative, sodium laureth sulfate (i.e., sodium…
PRIVATE LABEL SKIN CARE: STEP BY STEP You are a specialist. You are a medical professional. You use products that are designed and intended for professional use only. Medical-grade brands were originally created by doctors and only sold to (and through) medical practices such as yours. You helped build their name recognition, and made their brands successful. Today, due to rampant acquisition strategies by major…
SKIN CARE & SYNTHETIC INGREDIENTS When it comes to skin care, we’ve been conditioned by the media to avoid any products containing “synthetic” ingredients. Mostly due to fear mongering and attempts to sell their own “natural” products, many companies have convinced the public that all synthetics are harmful, toxic and hazardous to our health. While this can be true for some types of synthetic ingredients,…
RETINOL – A SKIN CARE SUPERSTAR Retinol captures a lot of attention in the skin care industry for its multiple benefits as well as its well-documented efficacy. So, what is it and what does it do? Retinol is a form of Vitamin A that when applied to your skin works as a cell-communicating agent to instruct skin cells on how to behave properly and more…
SKIN CARE: ANTIOXIDANTS – THE PERFECT DEFENSE You have no doubt heard about the wonders of antioxidants and how they can help to protect your body from free-radical damage. But what exactly is a free-radical and how does it effect our skin? A free radical is any molecule or atom that is missing an electron in its outer shell. This “unstable” molecule will then attack…
SKIN CARE: THE WONDERS OF PEPTIDES You’ve probably been hearing plenty about peptides in skin care. But what exactly are they and what do they really do? Peptides are the building blocks of proteins and are made up of long and short chains of amino acids. These active molecules send signals to your cells instructing them how to perform and function. Due to age, environment…
THE VITAMIN C DILEMMA & ANTIOXIDANT SERUMS Understand why Vitamin C in skin care can be effective, or have no effect at all. Important information for those looking for a highly effective antioxidant serum for their private label skin care line. Vitamin C has been used throughout history to help heal and cure numerous internal and external ailments, while being a staple nutrient for overall health. While…
HOW TO LOOK LIKE BIG BRAND WITH PRIVATE LABEL SKIN CARE Thinking of private label skin care? This post describes the keys to developing the look of a big brand. You’ve heard it before. Start your own skincare line. Sell your own line, not someone else’s. And while we agree, if you’re considering developing a private label skin care line of your own, do it well, or really……