SKIN CARE AND CUSTOMER LOYALTY These days, it’s difficult to maintain customer loyalty where skin care products are concerned. You make an investment in the products from a big brand to add revenue to your practice or spa, then you recommend and sell them to your clients, only to find out that they have gone to sites like Amazon to buy more (for far less…

SKIN CARE: THE TRUTH ABOUT SULFATES Sulfate-free foaming facial cleansers for hair and skin have become increasingly popular within the last several years. And while sulfates do NOT cause cancer (despite unfounded rumors), they are a detergent and can be overly drying for some skin types. Sulfates, such as sodium lauryl sulfate (also known as SLS) and its chemical relative, sodium laureth sulfate (i.e., sodium…

PRIVATE LABEL SKIN CARE: STEP BY STEP You are a specialist. You are a medical professional. You use products that are designed and intended for professional use only. Medical-grade brands were originally created by doctors and only sold to (and through) medical practices such as yours. You helped build their name recognition, and made their brands successful. Today, due to rampant acquisition strategies by major…

HOW TO LOOK LIKE BIG BRAND WITH PRIVATE LABEL SKIN CARE Thinking of private label skin care? This post describes the keys to developing the look of a big brand. You’ve heard it before.  Start your own skincare line.  Sell your own line, not someone else’s.  And while we agree, if you’re considering developing a private label skin care line of your own, do it well, or really……